Download this 14-page Snapshot to read more about America's ethnic marketplace.This Snapshot covers demographics, as well as insights into Hispanic, African-American, and Asian-American market characteristics, acculturation, media and advertising,...
Ipsos Loyalty Optimizer is a state-of-the-art analytical framework that gives an overview of how all aspects of your strategy work together to influence customer loyalty.
A syndicated study that monitors Canadian Internet behaviors and attitudes in order to provide subscribers with the most authoritative, comprehensive, and up-to-date information about the Web and the marketplace.
A small investment can pay big returns – when it gives you the information you need to stay ahead of the game.
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Toronto, ON – Apple is innovative, Walmart has presence, the CBC engages the country, but if you want to know what the most influential brand in Canada is, turn to Microsoft. In the first ever Ipsos Influence Index Study, Ipsos Reid...
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To fully leverage our brands, we need to separate the consumer act of deliberating from the act of choosing, understand the role that instinct or habit plays in the choices consumers make, and utilize research techniques that better capture the...
