Equity*Builder

Equity*Builder assesses multiple dimensions of brand health and helps our clients understand what drives consumers to your brand, versus competitors' brands. Unique to Equity*Builder, we assess brand health within the context of involvement, substitutability and pricing. Equity*Builder helps clients clearly identify the dimensions and specific attributes driving brand health, allowing you to develop stronger, more competitive brand and ad strategies.

Our philosophy states that one of the key roles of advertising is to contribute to brand equity. But you cannot manage advertising and its contribution to equity without a clear view of how equity works and how it contributes to brand success. The Ipsos ASI philosophy of brand equity is embodied in our Equity*Builder product.

Print Email Larger Smaller Link To This Page