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Data Collection Ipsos Direct
Our dedicated, technical experts support your research – over the phone, through
the mail, and online. Whatever your method for reaching out, we have a way to deliver
the data.
CATI
Computer-Assisted Telephone Interviewing. With 388 interviewing stations in Winnipeg
and Montreal, Ipsos can deliver high levels of capacity quickly. All of our centers
are fully equipped with networked dialers enabling us to deliver work in a cost
efficient manner. We conduct interviews in both French and English and work with
trusted vendors to field Chinese and Hispanic studies. All interviewers receive
in-depth training both initially and on an ongoing basis for sector and client specific
requirements. We employ stringent quality control measures to ensure that our interviewing
is consistently of the highest quality.
Mail
Mail data collection is one of our longest-standing data collection methodologies.
With centers in both Canada and the United States, we employ the latest technology
to design, print, mail, and data capture paper documents. Our processes are designed
to manage all projects of any size requiring design, print, mail, or data capture
support. This includes traditional mail questionnaires, product test mailings, and
all online mail/print support. All of this along with our experienced and knowledgeable
team ensures we provide the best service and capabilities for Mail Research.
Data Processing
Our data processing capabilities are among the best in the industry. Our highly
trained staff is able to satisfy even the most complex tabulation specifications.
We are able to produce data tables in multiple formats and facilitate the easy transfer
of tabulated data into PowerPoint report materials (called iData). We have also
added functionality that allows for easy and cost efficient production of tracking
data and automatic production of standardized PPT charts (called PowerChart).
Coding
Ipsos has state of the art coding centers in Winnipeg and Cincinnati that service
your coding needs. The employment of the most advanced hardware and software facilitate
our ability to provide high quality coding of open ends in a very timely and cost
efficient manner. The combination of our capacity and technology allows us to provide
not only high quality but also high volume coding.