Interactive Custom Panels

Ipsos' Interactive Custom Panels are a fast, flexible and cost-effective method for conducting ongoing research with your own, proprietary, targeted sample population.

Watch this video to learn more about Interactive Custom Panels.

Powered by Ipsos' innovative Interactive Forum (IAF) software, custom panels offer online, 24/7 access to real-time survey data and a range of quantitative and qualitative research options. A custom panel is a strategic investment that will continue to bring benefits to your marketing and research team throughout the year.

Conduct research with customers, prospects, thought leaders, suppliers, associations, or employees:

Tailored full-service approach — customized panel database to suit your business needs, owned exclusively by you, yet managed by us to give you peace of mind and save time and resources.
Quick — from research objective to online results, the custom panel research process is fast with most studies taking from only a few days to a week.
Anywhere in the world — in any place with internet connectivity and virtually in any language. Ipsos panel experts are experienced in recruiting and managing panels all over the world.

Ipsos custom panels are managed by research and panel experts using time-tested processes. Having access to dedicated resources means our team's sole focus is managing your custom panel, leaving you to focus on the strategic goals of your research.

With our full-service solution Ipsos researchers work with you to design research that meets your information needs, then script and launch the questionnaire using IAF software. As soon as the study is in-field, you will have access to online results as they come in. Online software is flexible offering survey research or more in-depth qualitative research with 'communities' of respondents, including ideation or co-creation.

Use Custom Panels To Gather Insights On

Real-time data on "hot issues"

Surveys often launch within 24 hours and offer almost immediate results online with direct access to data, allowing you to react quickly to marketplace changes.
Product innovation and development

Gather rich and insightful qualitative and quantitative data to support idea generation and brainstorming for new initiatives and programs.
Track customer satisfaction

Gain knowledge on satisfaction with specific products and services, at a particular point in time or over an extended period.
Add power to your marketing

Test your creative ideas quickly and cost-effectively to make better decisions, launch successful campaigns and minimize your risk while maximizing investment dollars.
Provide answers to your internal clients

Answer ad-hoc questions posed by internal departments, senior executives and board members.
Add value to current research

Extend your understanding with quick surveys and forum questions that explore specific issues uncovered through more complex and/or extensive research.
Create value together with your customers

Co-create with your customers to develop new ideas or improve existing products and services.