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Expertise & Service

We're committed to customizing the panel research experience to suit your specific needs. Each custom panel is supported by a collaborative team made up of both panel and research experts.

Panel Management

A custom panel offers you proprietary access to a unique and targeted respondent group ready to answer your questions at any time.

The value we bring:

• Long history of panel operations and management including experience with large global panels and niche audience panels
• Experience and expertise with panel composition, panelist engagement, recruitment, and communication strategy
• Partnerships with recruitment vendors giving you the benefit of Ipsos volume pricing

The panel set-up process, including recruiting your customers to join the panel, generally takes about six weeks. During this time you will work with our team to define the exact target audience for the panel, design a baseline questionnaire for your profile database, and decide on a look and feel appropriate for your brand.

Once the panel is in place and you're conducting ongoing research, the panel management team will ensure that your panelists stay engaged with the community. Incentive administration, helpdesk support, and ongoing panelist communication is efficiently handled by our dedicated, in-house teams. Panelists receive regular newsletters that inform them of the impact their feedback is able to make to your organization. Panelist questions or problems are resolved quickly by helpdesk support.

Research Expertise

One of the key benefits of a custom panel is its flexibility. You can choose to conduct a quick study to get answers on an urgent topic, or you can ask panelists to participate in qualitative research, or a series of surveys allowing you to track changes in attitudes and behaviors over time. Whatever the methodology it is our priority to provide top-notch service and research consultation.

Ipsos research experts are set apart by our five dedicated specializations in advertising, loyalty, marketing, media content and technology, and public affairs research. A custom panel brings them together through an integrated approach with our methodologies, and analytical capabilities. For example, custom panels can incorporate information learned from past research, such as a customer segmentation, or panel sample be used for additional research such as discrete choice analysis. And research experts from any discipline, for example professional focus group moderators, are available to work on a custom panel project when needed.