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Ipsos Marketing offers a wide range of sector-based research expertise throughout
the innovation and brand development process. We provide integrated qualitative
and quantitative research solutions, as well as advanced modelling and forecasting
techniques that include simulations and linkages to in-market data.
Featured Products & Tools
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Trend Observer
Trend Observer provides fresh insight into the trends and values shaping tomorrow's consumption to help you navigate tomorrow today
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Gaming Emerging Market Syndicated Study
The Emerging Market consists of young adults aged 18–34. They have been sought after by marketers across industries as they are characterized as having a large amount of discretionary income and a passion for consumer goods.
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Canadians and Financial Advice
Ipsos Reid has established a strong base of
knowledge about the need for and use of
financial advice.This year’s Canadians and
Financial Advice report will be the sixth
report in the series, published bi-annually
since 2001.
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Canadian Sports Monitor
Your source for tapping into the market and understanding Canadian sports fans. The survey identifies fans for key sports and sporting events, and profiles the market across a range of products, services, attitudes and opinions.
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Ipsos EyeJournal
Understanding how consumers make their decisions in a world that is more and more complex is a challenge all corporations struggle with. Recognizing this need, Ipsos has developed EyeJournal – a new, innovative online qualitative research tool that engages respondents to develop a heightened awareness of why they do what they do or think what they think, and allows them to share that with us.