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Consumer Trends
Trend Observer provides fresh insight into the trends and values shaping tomorrow's consumption to help you navigate tomorrow today
The Canadian Accessories Tracker provides a continuous and detailed source of that reliable market data for a category that has historically been underserved from a marketing research perspective.
Use the Ipsos Reid Canadian Travel Barometer to understand future travel intentions before most rear-view mirror indicators do and provide unique insights into traveller behaviors.
This New Canadians & Grocery Shopping report will provide insights into grocery shopping habits and attitudes among the two largest and fastest growing Canadian communities.
The "New Canadians & Out-Of-Home Dining" report will provide insights into out-of-home dining habits and attitudes among the two largest and fastest growing new Canadian communities.
How are Canadians planning to spend their money in these turbulent economic times? Our latest syndicated study probes this question. Stay Tuned: Consumer Intentions offers a forward looking view into the mindset of Canadians as they consider their household expenditures in the upcoming three months.
The Canadian Household Expenditure Report collects data each month from 700 households across Canada.
Young Canadians’ Payment Methods is designed to provide an understanding of how teens and young adults make decisions about and use different payment methods.
The Ipsos Payment Methods Report is the result of a groundbreaking study exploring the factors and drivers influencing payment method choice, preferences exhibited by different market segments, and loyalty to card brands and issuers.
Canada’s marketers are in a bind. With domestic markets maturing, many are looking to recent immigrants and cultural and ethnic markets to grow business and share. You need to know where and how best to spend your marketing dollars.
Your source for tapping into the market and understanding Canadian sports fans. The survey identifies fans for key sports and sporting events, and profiles the market across a range of products, services, attitudes and opinions.
The Hot Trends in Food syndicated study will look at which food trends resonate with consumers, who is buying (or not buying) what and see what is on the cusp as the Next Big Food Idea. Ipsos Social Media Listening capabilities will be integrated into the study to provide additional context and insights.
Atlantic Consumer Monitor will provide subscribers a comprehensive view of digital technology use and adoption, retail shopping patterns, media (traditional and new) consumption, as well as living and lifestyle trends among consumers in the region.
Understanding how consumers make their decisions in a world that is more and more complex is a challenge all corporations struggle with. Recognizing this need, Ipsos has developed EyeJournal – a new, innovative online qualitative research tool that engages respondents to develop a heightened awareness of why they do what they do or think what they think, and allows them to share that with us.
The Ipsos Influence Index unveils and ranks the most influential brands in Canada and offers a case study perspective on the dimensions that drive each brand’s influence.
BrandLife provides companies with a significant competitive advantage in designing, branding and selling their products and services, and has over 20 years of proven results doing just that.